The National Committee for Sustainable Development Goals, in partnership with Emirates Transport, launched the "Road to Sustainability" campaign, which is organized as part of the UAE government's efforts and projects in the Year of Sustainability, and within the framework of initiatives to enhance community awareness of the global sustainable development goals, and the importance of achieving them to ensure a better future for societies. A large number of government agencies and companies are participating in the campaign at the national level, and will continue until the end of 2024, and aims to spread awareness at the national level of the global goals for sustainable development.

H.E. Abdullah Lootah, Deputy Minister of Cabinet Affairs for Competitiveness and Knowledge Exchange, Deputy Chairman of the National Committee on Sustainable Development Goals, stressed that the campaign embodies the UAE government's approach to motivating community members to adopt a sustainable lifestyle that contributes to building a better world for future generations.

Alex Rentier, CEO of Emirates Transport, expressed the company's blessing for this purposeful national campaign.

The campaign was launched at the Head Office Building of the Emirates Transport in Dubai, in the presence of H.E. Abdullah Lootah and Shatha Al Hashimi, an advisor in the Government Experience Exchange Office. The event included a presentation that discussed the history of transportation in the UAE since its inception and gave a brief overview of its services. Following that, the "oad to Sustainability" started from its first station at the company's headquarters, commencing its extended agenda until the end of the next year. The campaign utilizes an electric bus provided by the company to facilitate the team's travels to various stations, destinations, and entities across different regions of the country.

​Khaled Shukr, the Director of Quality, Environment, Safety, and Occupational Health Department at Emirates Transport, explained that the electric bus has a capacity for 41 passengers in addition to the driver. It operates on a 315-kilowatt-hour battery that can be fast-charged in one hour and forty minutes (with a 180-kilowatt charger), allowing it to travel approximately 300 kilometers on a single charge.